The Internet economy has undergone a massive transformation over past few years, and so has the state of affairs in the consumer driven market. Internet has penetrated deeper into our lives, and the market has changed from being a buy-at-merchant-door to sell-at-customer-door.
The traditional method of customers going to brick and mortar shops to make purchases is fast turning to the stores creating a presence on a platform where they are accessible to their band of customers right from the customer’s living room. Yes, we had salesman, but even the novice to the workings of virtual world would easily be able to draw the parallels between a salesman and eCommerce.